New Brand Revealed for Manatee County as a Destination

The Bradenton Area Convention & Visitors Bureau unveiled its new brand this morning. Attendees at the event received BACVB Ambassador pins and were encouraged to find ways to develop continuity through cross promotion and marketing.

I was fortunate to be in the audience this morning as the Bradenton Area Convention & Visitors Bureau unveiled its new brand for Manatee County as a tourism destination. Looking around the room, there were community leaders from every corner of the County and many places in between – Anna Maria Island, Lakewood Ranch, Palmetto, Bradenton, Longboat Key and more. Elliott Falcione and his team did a great job explaining the comprehensive, data-driven research that went into this brand development and giving visual examples of how it will be delivered through new marketing, advertising, etc. The Manatee Chamber’s two office – in Bradenton and Lakewood Ranch – are official Tourist Information Centers in partnership with the BACVB and Manatee County. We see tens of thousands of people in our two lobbies every year and look forward to finding new ways to support Manatee County and its six cities as destinations for visitors. Tourism = New Dollars Coming into the Community = Jobs.

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